Digital Performance ManagerID:45277
60,000 THB ~ 80,000 THBMRT Line, Din Daeng/Vibhavadi/Don Muang, PathumthaniOver 3 months agoOverview
Salary
60,000 THB ~ 80,000 THB
Industry
Consulting
Job Description
Paid Channel Management
- Execute the strategic direction of media channels in conjunction with key stakeholders to create the optimum channel mix to drive leads and/or achieve other campaign objectives
- Manage the strategy and execution of Google AdWords search, display, video and social (Facebook, Instagram and Line) along with budget allocation and post campaign analysis
- Monitor and report performance on paid media channels and closed-loop feedback to optimize toward performance KPIs
- Maintain key relationships with existing advertising technology partners and work together to deliver key business goals
- Forge new relationships in collaboration with Business Development or Client Experience Director with relevant 3rd parties as needed
- Stay abreast of new developments in programmatic/social/video and overall digital media opportunities us to use new and emerging technology and tactics
Analytics
- Approach all aspects of business with a data-centric attitude and base decisions on insight and analytics
- Execute digital strategy in conjunction with insights to constantly optimise toward performance
- Rely on the use of site analytics platforms (GA) and clients CRM to develop insights and understand prospect browsing behaviour
- Understand existing audience data and develop segmentation and profiling of prospects to improve media targeting
- Understand industry attribution models using GA and 3rd party ad serving tools like DCM
- Manage relationships & consult internal stakeholders
- Effectively communicate planned and executed digital strategies/tactics to the account management team
- Support the creative production unit to improve the quality of UI & UX
- Work with marketing team to shape the on-going SEM, digital video, paid social and display strategy
Qualifications
Requirement
- Male or Female, Thai national, age between 30-35
- Expats (non-Thai) who can communicate in Thai fluently
- More than 3-4 years’ experience within the online space
- Experience in leadership of multidisciplinary teams
- Experience in running SEM, Digital Video, Paid Social and/or Display activity with a significant budget and ROI targets
- In-depth understanding of the paid acquisition ecosystem such as Google AdWords, Facebook Business Manager, ad exchanges, 3rd Party Ad Serving
- Strong analytical and Excel skills along with a demonstrated aptitude for campaigns reporting and insights
- Working knowledge of Google Analytics, GTM and Google Data Studio
- Effective communicator in Thai and English
- Working knowledge of DMPs is a plusEnglish Level
Level 5 - Beginner Level
Other Language
Thai
Additional Information
Benefit
- Social Security Fund
- Provident Fund
- O.T. Allowance
- Group Life Insurance
- Health Group Insurance
- Dental Expense
- Performance BONUSWorking Hour
09.00 ~ 18.00
Holiday
- Weekends (Sat-Sun)
- Public Holidays (Thailand)Job Function
IR
PR
Admin
SEO/SEM
Branding
Other (Legal)
Secretary
Other (Business Admin)
Researcher
Interpreter/ Translator
Import / Export
Legal Officer/Legal affair
Merchandiser
Receptionist
SNS Marketing
Event Planning/Management
General Affair
Trade Marketing
Customer Support
Product Planning
Content Marketing
Digital Marketing
Offline Marketing
Sales Coordinator
Product Management
Project Management
Purchase / Procurement
Business/Corporate Planning