Global Brand ManagerID:68914
120,000 THB ~ 150,000 THBRamkhamhaeng/Bangkapi/Bueng Kum2 months agoOverview
Salary
120,000 THB ~ 150,000 THB
Industry
Food & Beverage , Manufacturing(Food)
Job Description
- Develop and execute global brand strategies tailored to the UK market, aligning with overall company objectives and brand positioning.
- Conduct market research to understand consumer preferences, behaviors, and competitive landscape specific to the UK market.
- Collaborate with regional marketing teams to localize global brand initiatives and campaigns for the UK market, ensuring cultural relevance and effectiveness.
- Manage the brand's presence across various marketing channels in the UK, including digital, traditional media, events, and sponsorships.
- Analyze market trends, sales data, and consumer insights to identify opportunities for growth and refinement of brand strategies.
- Lead product launches and promotional activities in the UK market, coordinating cross-functional teams to ensure successful execution.
- Monitor and evaluate the performance of brand initiatives in the UK market, tracking key performance indicators (KPIs) and adjusting strategies as needed.
- Develop and manage marketing budgets for UK-specific brand activities, optimizing allocation of resources to maximize ROI.
- Collaborate with global and regional stakeholders to ensure brand consistency and alignment across markets while addressing local market nuances.
- Stay abreast of industry developments, emerging trends, and regulatory changes impacting the beverages market in the UK, integrating insights into brand strategies.
Qualifications
Requirement
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree abroad may be preferred.
- Extensive experience (typically 5+ years) in brand management, preferably within the beverages or consumer goods industry.
- Proven track record of developing and implementing successful global brand strategies, with specific experience in the UK market.
- Deep understanding of UK consumer preferences, behaviors, and market dynamics within the beverages sector.
- Strong analytical skills, with the ability to interpret market data, consumer insights, and sales metrics to drive strategic decision-making.
- Demonstrated leadership abilities, including the capacity to lead cross-functional teams and influence stakeholders at all levels of the organization.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with colleagues across different regions and cultures.
- Experience in managing marketing budgets and optimizing resource allocation to achieve maximum ROI.
- Adaptability and flexibility to navigate evolving market conditions and industry trends, adjusting brand strategies accordingly to meet business goals.English Level
Level 2 - Advanced Level
Other Language
English
Additional Information
Benefit
<Benefit>
- Provident fund
- Medical insurance
- Social security
<Bonus>
- Performance BonusWorking Hour
8.30 ~ 17.00
Holiday
Sat & Sun
Job Function
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