ภาพรวม

• รายได้ต่อเดือน

  80,000 THB ~ 150,000 THB

• ประเภทธุรกิจ

  Retail, Trading(Food), Trading(Other), Trading(Computer/Telecommunication), Trading(Cosmetics/Healthcare), Trading(Machinery), Trading(Automotive), Trading(Electronics/Semiconductors), Trading(Pharmaceutical/Medical Equipment)

• รายละเอียด

  Brand equity and positioning
  - Lead and implement the brand strategy and future vision of the brand
  Marketing plan, budget & P&L
  - Develop yearly brand plan, complete with outlined objectives, strategy and tactics, ensuring growth goals are met
  - Manage all financial variables to meet specific sales and profit goals
  - P&L management, pricing, estimating costs and promotional expenses, effective management
  - Analyze trade funds
  - Identify innovative brand ideas for brand plan
  - Recommend and execute marketing initiatives with team.
  Brand portfolio management
  - Track and analyze performance (P&L and consumption) and report monthly to management
  - Manage inventory for brand, items for discontinuance, and items to be recycled into future marketing plans including customized account programs and/or sampling programs as well as creating inventory reduction programs with Trade Marketing
  New product development
  - Gap assessments
  - Analyze industry/competitive trends, perform SWOT analysis and communicate findings.
  - Develop an in-depth understanding of competitive product introductions/promotions and launches worldwide Pricing
  - Analyze industry/competitive pricing and
  - New product financial planning / P&L
  - Develop preliminary volume for market for new launches and provide to Global Marketing
  - Manage all financial variables to meet specific sales and profit goals
  - Support development and P&L for new product launches
  - Support implementation of pricing for new product
  Retailer relations
  - Attend sales meetings when requested to present the brand vision, strategies and innovation
  - Create charts for account call presentations
  - Work closely with Sales to ensure Retailers’ needs are met
  Forecasting
  - Attend Promotional Forecasting meetings and action follow-ups
  - Attend monthly forecast consensus meetings and action follow-ups
  - Forecast unit sales
  Advertising / media
  - Lead the development of media creative briefs
  - Lead the development of ongoing media plans for brands
  - Develop marketing objectives, media plans and creative strategies for promotions projects
  - Continually evaluate media plan effectiveness in order to contribute to the improvement of future programs
  PR
  - Responsible for ongoing Public Relations initiatives
  Promotions / POS merchandising
  - Manage local promotional calendar
  - Analyze promotional performance of all marketing programs
  - Develop promotional collateral following Global guidelines and partnership with Trade Marketing
  Brand reviews
  - Create Brand Day and Monthly performance presentations
  - Communicate brand project status to management
  Market research/market intelligence
  - Analyze IRI data on as-needed basis
  - Analyze industry/competitive trends, perform SWOT analysis and communicate findings to manager.
  - Analyze and report on retailer performance on brand
  - Recommend and perform on-going market research