Brand Manager (Physiogel)ID:51402
80,000 THB ~ 150,000 THBBTS (Sukhumvit Line)Over 3 months agoOverview
Salary
80,000 THB ~ 150,000 THB
Industry
Retail, Trading(Food), Trading(Other), Trading(Computer/Telecommunication), Trading(Cosmetics/Healthcare), Trading(Machinery), Trading(Automotive), Trading(Electronics/Semiconductors), Trading(Pharmaceutical/Medical Equipment)
Job Description
Brand equity and positioning
- Lead and implement the brand strategy and future vision of the brand
Marketing plan, budget & P&L
- Develop yearly brand plan, complete with outlined objectives, strategy and tactics, ensuring growth goals are met
- Manage all financial variables to meet specific sales and profit goals
- P&L management, pricing, estimating costs and promotional expenses, effective management
- Analyze trade funds
- Identify innovative brand ideas for brand plan
- Recommend and execute marketing initiatives with team.
Brand portfolio management
- Track and analyze performance (P&L and consumption) and report monthly to management
- Manage inventory for brand, items for discontinuance, and items to be recycled into future marketing plans including customized account programs and/or sampling programs as well as creating inventory reduction programs with Trade Marketing
New product development
- Gap assessments
- Analyze industry/competitive trends, perform SWOT analysis and communicate findings.
- Develop an in-depth understanding of competitive product introductions/promotions and launches worldwide Pricing
- Analyze industry/competitive pricing and
- New product financial planning / P&L
- Develop preliminary volume for market for new launches and provide to Global Marketing
- Manage all financial variables to meet specific sales and profit goals
- Support development and P&L for new product launches
- Support implementation of pricing for new product
Retailer relations
- Attend sales meetings when requested to present the brand vision, strategies and innovation
- Create charts for account call presentations
- Work closely with Sales to ensure Retailers’ needs are met
Forecasting
- Attend Promotional Forecasting meetings and action follow-ups
- Attend monthly forecast consensus meetings and action follow-ups
- Forecast unit sales
Advertising / media
- Lead the development of media creative briefs
- Lead the development of ongoing media plans for brands
- Develop marketing objectives, media plans and creative strategies for promotions projects
- Continually evaluate media plan effectiveness in order to contribute to the improvement of future programs
PR
- Responsible for ongoing Public Relations initiatives
Promotions / POS merchandising
- Manage local promotional calendar
- Analyze promotional performance of all marketing programs
- Develop promotional collateral following Global guidelines and partnership with Trade Marketing
Brand reviews
- Create Brand Day and Monthly performance presentations
- Communicate brand project status to management
Market research/market intelligence
- Analyze IRI data on as-needed basis
- Analyze industry/competitive trends, perform SWOT analysis and communicate findings to manager.
- Analyze and report on retailer performance on brand
- Recommend and perform on-going market research
Qualifications
Requirement
[MUST]
- Bachelor’s degree or higher in related field
-7-10 years’ experience in brand management, experience in Skincare, Personal Care or Beauty/Cosmetics a plus. MBA preferred.
- Experience in Modern Trade / drug store / retail store
- Experience in Medical Cosmetics
- Strong knowledge of marketing principals, as well as strong strategic and analytical skills.
- Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management.
- Excellent communication skills and interpersonal skills.
- Must be a strategic thinker who can develop ideas for growth and drive
- Experience manage and developing a team.
- Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities.
- Proficient knowledge and use of MS Office (especially Excel and PowerPoint)
- Good English skills (report directly to Korean MD)English Level
Level 3 - Business Level
Other Language
English
Additional Information
Benefit
- Fixed bonus (for office & BA staff)
- Variable bonus ( for office staffs)
- Group insurance ( included dental)
- Provident fund ( on progress)
- 10 days annual leave (after probation)
- Product allowance (by quarter)
- Staff purchaseWorking Hour
9.00 ~ 18.00
Holiday
- Public holidaays
- WeekendJob Function