ภาพรวม

• รายได้ต่อเดือน

  130,000 THB ~ 150,000 THB

• ประเภทธุรกิจ

  Trading(Chemicals/Materials), Trading(Cosmetics/Healthcare), Manufacturing(Chemicals/Materials), Manufacturing(Cosmetics/Healthcare)

• รายละเอียด

  [Purpose]
  Marketing manager is in charge of the creating on strategic planning, execution of the 360 marketing plans. This role will be responsible for budgeting, forecasting, P&L tracking, media, pricing, and promotional strategies relating to the brands. The person will act as the brand guardian and make business recommendations relevant to the overall growth of the brands.
  
  [Responsibilities]
  
  Strategy:
  • Contribute of development of brand and marketing strategy include Product Launch plan
  • Plan media, pricing, promotional and sampling strategy
  • Create 360 launch plans
  • Create marketing strategy of Digital Marketing and align with Corporate team
  • Manage on influencer strategy
  • Implement with CRM project, create customer journey and analysis for marketing strategy
  • Work in close with Brand manager for Product analysis by category, by segment
  • Perform competitive analysis, manage on competitor, and market analysis
  • Constantly analyze risks and opportunities
  • Collaborate on Ecommerce strategy with Corporate team
  • Plan trade strategy by channel with Sales and deal with the Retailer, Co-Partner Department store
  
  Brand and Marketing Communication:
  • Planning, monitoring and execution of Brand communication, Digital Marketing communication and Event for the brand
  • Own end-to-end on media plan process and manage media agency briefing with Corporate team
  • Create and communication to team for Content Marketing
  • Manage on ROI
  
  Marketing Operation:
  • Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, and retailer feedback. Update forecast as needed
  • Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve profit targets
  • Keep SKU assortment lists by retailer or channel updated and communicate with cross- functional teams accordingly
  • Provide SKU logistics information to cross-functional teams as requested
  • Monitor inventory levels
  • VM Management (Product Launch, Seasonal Launch, Align counter design from BM and GM, etc.)
  • Budget management as plan
  • Manage on Product master Promotion (Nationwide, by Channel, Trade, EC) and Product Master (Line sheet – register for internal)
  • Create value set / GWP
  • Report all report related to marketing e.g., SKU report, sell out analyze, activities achievement report
  • Be the touchpoint for RA on FDA Verify (Co with Training manager)
  • Execution on Ecommerce marketing e.g., retailer.com, pure pay by stock uploading, tacking issue and feedback and lead monthly discussion
  
  People Management:
  • Relationship building with all related stakeholder, e.g., SAPAC / Regional, Business Partner, Agency, Third party, Online/Offline Retailer, KOLs
  • Consolidate as a total brand and align to team, cross team
  • Coaching, monitoring Marketing team, subordinate team to develop team member