รายละเอียด
1. Sales Strategy & Business Performance- Develop and execute sales strategies to achieve revenue, market share, and profitability targets.- Identify new business opportunities and lead negotiations with key accounts and strategic partners.- Develop and maintain sales forecasts, budgets, and business plans.- Take ownership of business unit performance, including revenue and profitability.- Monitor sales performance and implement corrective actions to achieve business objectives.2. Market Development & Brand Leadership- Drive market expansion through project development, specification activities, and targeted sales initiatives.- Develop the company's positioning as a trusted lighting solutions provider.- Support the sales team with effective marketing and technical materials, including catalogs, sample kits, technical information, and project references.- Analyze market trends, competitor activities, and customer needs to identify new business opportunities.- Utilize CRM and market intelligence to improve sales strategies and identify potential markets.3. Customer & Partnership Management- Build and maintain strong relationships with key customers and strategic accounts.- Develop long-term partnerships with architects, engineers, contractors, developers, distributors, and other industry stakeholders.- Drive customer acquisition, retention, and business growth.- Lead commercial negotiations and ensure strong customer satisfaction.- Identify opportunities to expand existing accounts and develop new customer segments.4. Team Leadership & Development- Lead, manage, and develop the sales and marketing team.- Set clear sales targets, KPIs, and performance expectations.- Coach and mentor team members to improve sales capabilities and market execution.- Monitor individual and team performance and provide continuous feedback.- Foster a proactive, accountable, and results-oriented working culture.5. Technical & Project Development- Work closely with customers and project stakeholders to develop lighting solutions suitable for commercial, industrial, and residential applications.- Understand electrical and M&E systems, technical drawings, lighting specifications, and project requirements.- Support the team in project tenders, specification development, and technical discussions.- Ensure proposed solutions meet customer requirements, technical standards, and commercial objectives.