รายละเอียด
As a Sales & Marketing Specialist in a software house, you will play a crucial role in driving business growth and expanding our client base. This dynamic role requires a combination of strategic thinking, strong communication skills, and a deep understanding of the software industry. You will be responsible for promoting our products and services, building strong client relationships, and contributing to the overall success of the company.Market Analysis:- Conduct market research to identify trends, competitors, and potential opportunities for the software house.- Analyze customer needs and preferences to inform product development and marketing strategies.Sales Strategy:- Develop and implement effective sales strategies to achieve revenue targets.- Collaborate with the sales team to create compelling pitches and presentations for clients.- Identify and pursue new business opportunities through proactive prospecting.Client Relationship Management:- Build and maintain strong relationships with existing clients.- Address client concerns and ensure high levels of customer satisfaction.- Collaborate with the client support team to resolve issues and enhance client experience.Marketing Campaigns:- Plan and execute marketing campaigns to promote software products and services.- Utilize various channels, including digital marketing, social media, and events, to increase brand visibility.- Analyze the effectiveness of marketing campaigns and adjust strategies as needed.Product Knowledge:- Stay up-to-date on the latest developments in the software industry.- Develop a deep understanding of the software house's products and services to effectively communicate their value to clients.Collaboration:- Work closely with cross-functional teams, including development, design, and support, to ensure a unified approach to sales and marketing.- Provide feedback to the product development team based on market insights and customer feedback.Reporting and Analysis:- Track and analyze key performance metrics to assess the success of sales and marketing initiatives.- Prepare regular reports for management, highlighting key achievements, challenges, and opportunities.