概述

• 薪资

  30,000 THB ~ 40,000 THB

• 工作行业

  Hospitality/Tourism&Leisure

• 工作内容

  - Develop and execute integrated marketing strategies for multiple brands to achieve business objectives.
  - Plan and manage monthly, quarterly, and annual marketing campaigns while analyzing performance and recommending improvements.
  - Design promotional campaigns, pricing strategies, and marketing packages to maximize sales, profitability, and return on investment (ROI).
  - Conduct market research, competitor analysis, and consumer trend monitoring to identify business opportunities.
  - Oversee content strategy and production, ensuring high-quality photography, video, graphic design, and brand communication.
  - Manage social media strategy across platforms including Facebook, Instagram, TikTok, YouTube, and Xiaohongshu.
  - Lead influencer marketing initiatives, including influencer selection, budget management, negotiation, campaign execution, and ROI evaluation.
  - Supervise and develop the marketing team by setting KPIs, managing workflows, monitoring timelines, and providing coaching and support.
  - Analyze marketing performance, sales results, engagement, conversion rates, and campaign effectiveness using data-driven insights.
  - Collaborate with internal stakeholders to ensure consistent brand positioning and successful marketing execution across all business units.