概述

• 薪资

  200,000 THB ~ 210,000 THB

• 产业类别

  Trading(Food), Trading(Other), Trading(Computer/Telecommunication), Trading(Cosmetics/Healthcare), Trading(Machinery), Trading(Automotive), Trading(Electronics/Semiconductors), Trading(Pharmaceutical/Medical Equipment)

• 工作内容

  The Consumer Insights Manager will turn market data into practical strategy to drive business growth through growing the strategic core brands and portfolio expansion. The successful candidate must hold strong passion of data and business. He or she must keep abreast of rapid change of consumer behaviors and lifestyles. He or she must think logically and at the same time strategically with high commercial sense is a good plus. He or she will support our mission to innovate passionately.
  
  - Combine Internal and External data into a single view of the business and monitor the business KPIs on monthly basis Provide consumer, channel and category insights to support marketing and commercial team in strategic plans
  - Monitor and track brand performance and evaluation of marketing mix
  - Lead consumer research both quantitative and qualitative to answer all business questions and support NPD launch in the market
  - Liaise with Shopper Insights team to identify the opportunities/gaps to improve the effectiveness of business Manage several research agencies within approved budget
  - Communicate and embed learnings to increase the impact of insights into action by making them relevant to the Marketing strategy
  - Share cumulative knowledge by connecting the dots between consumers and shoppers
  - Work cross functionally with Marketing, Commercial, Finance and IT team in data analysis and develop mutual reports