概述

• 薪资

  70,000 THB ~ 90,000 THB

• 产业类别

  Trading(Chemicals/Materials), Trading(Cosmetics/Healthcare), Manufacturing(Chemicals/Materials), Manufacturing(Cosmetics/Healthcare)

• 工作内容

  MAIN PURPOSE:
  Assistant Marketing manager will be responsible for the creating on strategic planning, execution of the 360 marketing plans. This role will be responsible for budgeting, forecasting, P&L tracking, media, pricing, and promotional strategies relating to the brands. The person will act as the brand guardian and make business recommendations relevant to the overall growth of the brands
  
  KEY RESPONSIBILITIES:
  Strategy
  - Assist in the development and executions of brand and marketing strategy include Product Launch plan
  - Plan media, pricing, promotional and sampling strategy
  - Create 360 launch plans
  - Create marketing strategy of Digital Marketing and align with Corporate team
  - Manage on influencer strategy
  - Implement with CRM project, create customer journey and analysis for marketing strategy
  - Work in close with Brand manager for Product analysis by category, by segment
  - Perform competitive analysis, manage on competitor, and market analysis
  - Constantly analyze risks and opportunities
  - Collaborate on Ecommerce strategy with Corporate team
  - Plan trade strategy by channel with Sales and deal with the Retailer, Co-Partner Department store
  
  Brand and Marketing Communication
  - Planning, monitoring and execution of Brand communication, Digital Marketing communication and Event for the brand
  - Collaborate on media plan process (Brand Manager to review and approve) and manage media agency briefing with Corporate team
  - Create and communication to team for Content Marketing
  - Manage on ROI
  
  Marketing Operation
  - Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, and retailer feedback. Update forecast as needed
  - Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve profit targets
  - Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly
  - Provide SKU logistics information to cross-functional teams as requested
  - Monitor inventory levels
  - VM Management (Product Launch, Seasonal Launch, Align counter design from BM and GM, etc.)
  - Budget management as plan
  - Manage on Product master Promotion (Nationwide, by Channel, Trade, EC) and Product Master (Line sheet – register for internal)
  - Create value set / GWP
  - Report all report related to marketing e.g., SKU report, sell out analyze, activities achievement report
  - Be the touchpoint for RA on FDA Verify (Co with Training manager)
  
  People management
  - Relationship building with all related stakeholder, e.g., SAPAC / Regional, Business Partner, Agency, Third party, Online/Offline Retailer, KOLs
  - Consolidate and align to team, cross team
  - Coaching, monitoring Marketing team, subordinate team to develop team member