Assistant Marketing Manager (Beauty)ID:69709

70,000 THB ~ 90,000 THBBTS (Sukhumvit Line)2日 ago

概述

  • 薪资

    70,000 THB ~ 90,000 THB

  • 产业类别

    Trading(Chemicals/Materials), Trading(Cosmetics/Healthcare), Manufacturing(Chemicals/Materials), Manufacturing(Cosmetics/Healthcare)

  • 工作内容

    MAIN PURPOSE:
    Assistant Marketing manager will be responsible for the creating on strategic planning, execution of the 360 marketing plans. This role will be responsible for budgeting, forecasting, P&L tracking, media, pricing, and promotional strategies relating to the brands. The person will act as the brand guardian and make business recommendations relevant to the overall growth of the brands

    KEY RESPONSIBILITIES:
    Strategy
    - Assist in the development and executions of brand and marketing strategy include Product Launch plan
    - Plan media, pricing, promotional and sampling strategy
    - Create 360 launch plans
    - Create marketing strategy of Digital Marketing and align with Corporate team
    - Manage on influencer strategy
    - Implement with CRM project, create customer journey and analysis for marketing strategy
    - Work in close with Brand manager for Product analysis by category, by segment
    - Perform competitive analysis, manage on competitor, and market analysis
    - Constantly analyze risks and opportunities
    - Collaborate on Ecommerce strategy with Corporate team
    - Plan trade strategy by channel with Sales and deal with the Retailer, Co-Partner Department store

    Brand and Marketing Communication
    - Planning, monitoring and execution of Brand communication, Digital Marketing communication and Event for the brand
    - Collaborate on media plan process (Brand Manager to review and approve) and manage media agency briefing with Corporate team
    - Create and communication to team for Content Marketing
    - Manage on ROI

    Marketing Operation
    - Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, and retailer feedback. Update forecast as needed
    - Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve profit targets
    - Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly
    - Provide SKU logistics information to cross-functional teams as requested
    - Monitor inventory levels
    - VM Management (Product Launch, Seasonal Launch, Align counter design from BM and GM, etc.)
    - Budget management as plan
    - Manage on Product master Promotion (Nationwide, by Channel, Trade, EC) and Product Master (Line sheet – register for internal)
    - Create value set / GWP
    - Report all report related to marketing e.g., SKU report, sell out analyze, activities achievement report
    - Be the touchpoint for RA on FDA Verify (Co with Training manager)

    People management
    - Relationship building with all related stakeholder, e.g., SAPAC / Regional, Business Partner, Agency, Third party, Online/Offline Retailer, KOLs
    - Consolidate and align to team, cross team
    - Coaching, monitoring Marketing team, subordinate team to develop team member

资格

  • 应征条件

    [Must]
    • Bachelor’s degree or higher in Business Administration or any related field
    • At least 5 years of experience in Marketing (Beauty/Cosmetics business)
    • Energetic, good leadership skill, self-motivated, result oriented and creative thinker
    • Good analytic skill and understand the digital marketing and trends
    • Good computer skills and using software related
    • Good command of both speaking and written English

  • 英文

    Level 3 - Business Level

  • 其他语言

    None

附加信息