工作内容
[Job summary]- Conduct market research, oversee product development and establish productmanagement plan to launch company products- Develop product management strategies and product promotion plan associated withnew and existing products.- Initiating marketing plan for launching new products and ensure that assigned productis getting new market gain and with effective marketing strategy- Set up and proposes the Products Management Plan: Budget/Action Plan/PromotionalActivity Plan for the assigned products and submit for approval.- Develop, manage and purchase promotional material for Marketing activity fromvendor- Create scientific material with all documents and prepare to get approved from MedicalAffairs- Manage, control and implement the approved Product Management Plan:Budget/Action Plan/Promotion Activity Plan of the assigned products, coordinating thefollowing activities for introduction to the market: Development of kit pages,Advertising, Direct mail pieces, Sales/Product training- Provide the marketing support activities and product training to sales team, supportsales team to achieve sales target of assigned products and ensure effective budgetutilization- Build relationship with opinion leader/customers to gather market/technical informationand maintain good relationship- Periodically attend discussion or meeting with ASCA affiliates, DS HQ to exchangeand collect product and market information and implement for product launching- Collaborate with relevant parties such as Medical Affairs to establishes protocol andcarry out clinical trial conduction- Collaborate with Medical Affairs to provide input from sales and marketing point of viewto establish protocol and carry out clinical trial conduction- Manage and design special financial requirement support study which created bycustomer/ key doctors- Work and collaborate with concerned parties such as Marketing Business, QSMD tocomplete document for government procurement (e-bidding). Responsible forreviewing and approve content or special technical document for releasing document- Monitor sales performance, forecast and budget, initiate plan to improve teamperformance- Analyze, and evaluate product performance and customer feedback to initiate newproduct ideas- Monitor, analyze and evaluate market trends and competitor activity to identify marketopportunity of company products- Follow up on market information, competition, selling skill, and other informationrequired to achieve the Company’s objectives, sharing with team and develop forproduct training- Liaise with related parties to design sales campaigns and sales collateral for theproduct that are effective and appropriate for the target customer- Lead and coach assigned staff to conduct the above assigned job to support theactivities of Business Unit- Advise superior of emerging market trends which may lead to product innovation