Marketing Specialist (Digital Media & Strategy)ID:76129
30,000 THB ~ 40,000 THBBTS (Sukhumvit Line)about 4 hours agoOverview
Salary
30,000 THB ~ 40,000 THB
Industry
Consulting, Advertising Agent
Job Description
1.Media Strategy & Planning
-Analyze Japanese clients’ business objectives and marketing needs.
-Develop effective media strategies and select suitable media channels aligned with target audiences and brand positioning.
-Provide strategic recommendations to maximize campaign performance and brand visibility.
2. Publisher Relations & Negotiation
-Coordinate and negotiate with publishers, online media platforms, and well-known Thai media pages.
-Create cost-effective media packages that generate strong impact and engagement.
-Maintain strong relationships with external media partners and vendors.
3. Content Adaptation
-Collaborate with external media and internal stakeholders to develop engaging content angles tailored to Thai audiences.
-Ensure all content remains aligned with the client’s key messages and corporate branding.
-Provide recommendations on storytelling approaches to improve audience engagement.
4. End-to-End Project Management
-Manage project timelines and coordinate with external media teams and internal production teams.
-Ensure all deliverables are completed on schedule and meet quality standards.
-Monitor project progress and proactively solve operational issues.
5. Performance Tracking & Analysis
-Track campaign performance and analyze post-campaign results.
-Collect data, generate insights, and prepare reports in English for internal teams and clients.
-Provide recommendations for future campaign improvements based on performance data.
Qualifications
Requirement
[Must]
- Bachelor’s degree or higher in Marketing, Communications, Business Administration, or related fields.
- At least 2 years of experience in media planning, media strategy, PR Marketing or related field.
- Experience working with Thailand’s digital media landscape and media workflow across various channels.
- English: Business-level English; able to communicate and prepare performance reports in English.
[Advantage]
- Experience handling corporate clients (B2B).
- Familiarity with Japanese business culture will be an advantage.English Level
Level 4 - Conversational Level
Other Language
English, Japanese
Additional Information
Benefit
- Annual salary adjustment
- Performance based bonus
- Paid annual leave
- Social security and Group health insurance
- Quarterly or Annual company party
- Annual domestic company retreat
- 10 day New Year holiday
- Provident fund
- Hybrid work arrangementWorking Hour
09:00 ~ 18:00
Holiday
- Sat&Sun
- Public HolidaysJob Function
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