Job Description

Position Overview:We are seeking an experienced and dynamic Marketing Executive to support the Business Development Manager in driving marketing, new product development, and trade marketing functions across both B2C and B2B channels. This role will work cross-functionally and play a key role in strategic planning, market expansion, and product innovation across Thailand and selected ASEAN markets.Key Responsibilities:- Strategic planning and implementation:• Support the Business Development Manager in strategic initiatives, especially in marketing and branding.• Help develop and implement strategic plans by product category for both B2C and B2B markets.• Support the manager to analyse P&L and sales performance to monitor and control the marketing budget.- Cross-functional work:• Work cross-functionally including marketing, trade marketing, design, and shop operations.• Coordinate with internal departments and external partners to ensure aligned execution of business plans.- New Product Development (NPD):• Manage new product development projects for the domestic market in Thailand and selected ASEAN countries such as Singapore and Malaysia.• Collaborate closely with Japan headquarters and China factory teams to align product development with market needs.• Support the Sales team by preparing sales proposal materials and marketing communication plans for NPD presentations.- Marketing & trade marketing execution:• Plan and execute marketing campaigns, product launches, and promotional activities.• Guide trade marketing efforts in areas such as POP materials, in-store displays, promotion pricing, and on-ground event execution.• Ensure effective marketing execution from product launch to sustained market performance.- Market & consumer insights:• Monitor and conduct market research to gather insights on competitors, market size and trends, and consumer behaviour.• Analyse data to identify business opportunities and support strategic decision-making.- Digital & social media marketing:• Develop and analyse performance of social media (SNS) marketing initiatives.• Ensure alignment of digital content with brand positioning and business objectives.• Guide and support designer tasks and help set up project schedules.- Agency & vendor management:• Help manage external agencies and partners to ensure quality and performance.• Help evaluate agency output and provide direction to align with company strategy.- Ad hoc projects:• Perform other tasks as assigned by the Business Development Manager, including special projects and business development initiatives.