概述

• 薪资

  300,000 THB ~ 350,000 THB

• 产业类别

  Trading(Food), Trading(Other), Trading(Computer/Telecommunication), Trading(Cosmetics/Healthcare), Trading(Machinery), Trading(Automotive), Trading(Electronics/Semiconductors), Trading(Pharmaceutical/Medical Equipment)

• 工作内容

  Head of Brand Innovation and Market Intelligence will strategically lead and develop innovation pipeline and growth engine to drive brand growth in order to contribute to the achievement of revenue, profitability, market share objectives ; in doing so she/he will utilize insightful innovative market and consumer intelligence
  
  - Drive internally across different functional key leaders to achieve success of business growth by innovating product/service solutions and expanding brand growth
  - Lead and collaborate with CMO to define short and long term categories strategies and NPD Roadmaps by category aligning to company goals
  - Lead in develop and sell-in the business case to support new product launches and long-term product pipeline to CMO and Senior Management
  - Maintain execution roadmap through rigorous prioritization and amendments to ensure the organization achieves goals effectively and efficientlly
  - Determine the operational plan and budget of functions/units under control including development and integration of Brand Innovation, Market Innovation and Data Insight operational works in line with company directions, goals, policies, and strategies
  - Manage the development of product strategies, new product development, and product modification and improvement from market, consumer, and shopper data insight to align Company product with market needs and identify potential new product opportunities
  - Manage market feasibility study and market survey related activities for new product development and product modification to gain consumer feedback and identify the   potential of new product development
  - Manage IP‘s consumer data research and analysis, and development of  insightful report of all product categories to provide company with strategic advantage  on consumer data intelligence for further management initiatives
  - Manage IP’s shopper and competitor data analytic activities and development of insightful report of all product categories to provide company with strategic advantage on consumer data intelligence for further management initiatives
  - Manage the development of space management guideline for all product categories and monitor the deployment to ensure product visibility and space optimization.