工作内容
1.Media Strategy & Planning-Analyze Japanese clients’ business objectives and marketing needs.-Develop effective media strategies and select suitable media channels aligned with target audiences and brand positioning.-Provide strategic recommendations to maximize campaign performance and brand visibility.2. Publisher Relations & Negotiation-Coordinate and negotiate with publishers, online media platforms, and well-known Thai media pages.-Create cost-effective media packages that generate strong impact and engagement.-Maintain strong relationships with external media partners and vendors.3. Content Adaptation-Collaborate with external media and internal stakeholders to develop engaging content angles tailored to Thai audiences.-Ensure all content remains aligned with the client’s key messages and corporate branding.-Provide recommendations on storytelling approaches to improve audience engagement.4. End-to-End Project Management-Manage project timelines and coordinate with external media teams and internal production teams.-Ensure all deliverables are completed on schedule and meet quality standards.-Monitor project progress and proactively solve operational issues.5. Performance Tracking & Analysis-Track campaign performance and analyze post-campaign results.-Collect data, generate insights, and prepare reports in English for internal teams and clients.-Provide recommendations for future campaign improvements based on performance data.