概述

• 薪资

  40,000 THB ~ 80,000 THB

• 工作行业

  Retail, Trading(Other)

• 工作内容

  • Drive e-commerce strategies integrated with offline marketing plans to deliver commercial impact that match with KPIs (traffic, conversion, site experience, etc.)
  • Oversee optimization of the onsite shopping experience to increase conversion rate
  • Manage daily operation for brand’s online store across all e-commerce platforms such as Lazada, Shopee, own platform, social media for sales Shopify store to drive improvement in conversion rates, cart value and improve customer experience
  • Work with marketing team and agency to drive traffic to the e-store and increase conversion via content marketing, social media, and SEO/SEM
  • Monitor and analyze consumer data on platform and performance against traffic and campaign spend goals
  • Create e-commerce campaign and spend effectiveness to ensure positive ROI and recommend data-driven learnings for future campaigns
  • Analyze and improve exit pages, funnel analysis, new/returning consumer flows, on-site personalization, bounce rate strategies, content A/B testing
  • Drive e-commerce growth via tactical campaigns with established eCommerce campaign ecosystems (consumer journey) such as 11.11 etc.
  • Create landing pages in response to planned CRM, SEM, SEM, Paid Ad activities, seasonal calendar, and marketing opportunities
  • Deliver monthly reporting on sales summary, history, key insights, and promotional spending to make recommendations for ad campaign changes and future promotions and drive business KPIs
  • Manage P&L and budget to ensure business drivers stay within budget and promotional allowance goal is met
  • Create the advertising banner, coordinate with the agency and monitor the result to deliver to the goal.
  • Choose products for promotion campaign, calculate the promotion price and create a campaign
  • Can collaborate and co-working with a web developer, marketing, sales, warehouse team