ภาพรวม

• รายได้ต่อเดือน

  100,000 THB ~ 150,000 THB

• ประเภทธุรกิจ

  Agriculture, Other

• รายละเอียด

  Product Manager, for new product category, is responsible for product strategies, roadmap, marketing, forecasting and profit and loss (P&L) responsibilities.
  
  Product Manager usually analyzes market and competitive conditions and lays out a product vision that is differentiated and delivers unique value based on customer demands. The role of Product Manager spans many activities from strategic to tactical and at its best provides cross-functional leadership—bridging gaps within the company between different functions, most notably between engineering-oriented teams, sales and marketing, and support.
  
  Key Responsibilities;
  - Responsible for strategic marketing strategies and activities
  - Participate in strategic planning to formulate company's future direction
  - Align product strategy with company's business strategies
  - Understand the changes in market dynamics and translate them into actionable strategy
  - Identify levers that will drive successful marketing strategies and quantify the impact of spending on the success
  - Develop and communicate marketing plan of assigned products
  
  (1) Defining product strategy and managing brands
  - Develop product strategies and positioning
  - Ensure company's branding comes across in all media consistently
  - Provide leadership in the design and production of all aspects of visual marketing needs
  
  (2) Understanding and managing customers
  - Oversee market research and analyse the competition
  - Use market research tools both qualitative and quantitative to measure market demand, understanding of customer needs and competitive position
  - Conduct market analysis to identify customer satisfaction, marketing mix, price elasticity, response to advertisement, sales promotions, alternative channels and sales systems
  
  (3) Executing the marketing plan
  - Implement strategies to achieve pre-set objectives as determined by the marketing plan
  - Oversee exhibiting, printed promotions and electronic promotions such as websites and social media
  
  (4) New product development
  - Guide the process of new product development
  - Work with R&D teams on idea/concept initiation and agree on strategies
  - Develop and implement the launch plan jointly with cross-functional team
  - Launch new product and conduct post-launch evaluation
  
  (5) Managing the marketing function
  - Develop new and existing business relationships and heighten awareness of company
  - Establish business relationships and communicate effectively with agencies
  - Manage and control budgets effectively
  - Manage company's media, industry relations, advertising, interactive programs and communications