Product Marketing Manager (FMCG)รหัส:60492

60,000 THB ~ 80,000 THBSamutsakorn-Samutsongkramผ่านมามากกว่า 3 เดือน

ภาพรวม

  • รายได้ต่อเดือน

    60,000 THB ~ 80,000 THB

  • ประเภทธุรกิจ

    Trading(Food), Manufacturing(Food)

  • รายละเอียด

    - Build on product messaging that sets new products apart from others in the market to give them a unique selling point
    - Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
    - Plan and participate in the launch of new services and products which involve several different departments
    - Brief the press and PR teams about new products
    - Take part in presentations
    - Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
    - Review inventory levels and ensure product availability
    - Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
    - Use market research data to establish product pricing
    - Create content such as case studies, videos, website copy and blog posts
    - Speak and present about products to both external and internal audiences
    - Test new goods and products
    - Propose and keep within a budget
    - Research competitor offerings
    - Recruit and develop a team of product marketing executives

คุณสมบัติ

  • คุณสมบัติ

    *Must*
    - Bachelor’s degree in marketing, communications or related field.
    - Previous experience as an online marketing manager.
    - In-depth knowledge of digital marketing techniques.
    - Experience with social media networking and advertising.
    - Knowledge of digital marketing tools, SEO best practices, and brand exposure techniques.
    - Excellent communication skills.
    - Advanced project-management skills.
    - Knowledge of the latest technology and trends within the industry.
    - Good interpersonal skills.

    *Advantage*
    - Able to communicate in Chinese
    - Experience in identifying trends and new products

  • ความสามารถทางภาษาอังกฤษ

    Level 3 - Business Level

  • ความสามารถทางภาษา (อื่นๆ)

    English

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