Digital Performance Marketing ManagerID:46951

60,000 THB ~ 80,000 THBBTS (Sukhumvit Line)Over 3 months ago

Overview

  • Salary

    60,000 THB ~ 80,000 THB

  • Industry

    Consulting

  • Job Description

    - Execute strategic direction of media channels in conjunction with key stakeholders to create optimum channel mix to drive leads and/or achieve other campaign objectives
    - Manage strategies and execution of Google AdWords Search, Display, Video and Social (Facebook, Instagram, and Line) along with budget allocation and post campaign analysis
    - Monitor and report performance on paid media channels, and closed-loop feedback to optimize toward performance KPIs
    - Approach all aspects of the business with a data-centric attitude and base decisions on insight and analytics
    - Execute digital strategies in conjunction with insights to constantly optimize toward performance
    - Utilise and rely on the use of site analytics platforms (GA) and clients CRM to develop insights and understand prospect browsing behavior
    - Understand existing audience data and develop segmentation and profiling of prospects to improve media targeting
    - Effectively communicate planned and executed digital strategies and tactics to account management team
    - Support creative production unit to improve the quality of UI & UX
    - Work with marketing team to shape on-going SEM, digital video, paid social and display strategies

Qualifications

  • Requirement

    - Male or Female, Thai nationality, age between 30-40
    - Work experience, minimum 3-4 years, in online space
    - Work experience in exercising leadership of multidisciplinary teams
    - Work experience in running SEM, digital video, paid social and/or display activity with a significant budget and ROI targets
    - Working knowledge of Google Analytics, GTM and Google Data Studio (DMPs is a plus)
    - In-depth understanding of paid acquisition ecosystem such as Google AdWords, Facebook Business Manager, ad exchanges, 3rd Party Ad Serving
    - Strong analytical skills (and Microsoft Excel) along with a demonstrated aptitude for campaigns reporting and insights
    - Being an effective communicator in Thai and English

  • English Level

    Level 5 - Beginner Level

  • Other Language

    Thai, English