Overview

• Salary

  60,000 THB ~ 80,000 THB

• Industry

  Consulting

• Job Description

  Paid Channel Management
  - Execute the strategic direction of media channels in conjunction with key stakeholders to create the optimum channel mix to drive leads and/or achieve other campaign objectives
  - Manage the strategy and execution of Google AdWords search, display, video and social (Facebook, Instagram and Line) along with budget allocation and post campaign analysis
  - Monitor and report performance on paid media channels and closed-loop feedback to optimize toward performance KPIs
  - Maintain key relationships with existing advertising technology partners and work together to deliver key business goals
  - Forge new relationships in collaboration with Business Development or Client Experience Director with relevant 3rd parties as needed
  - Stay abreast of new developments in programmatic/social/video and overall digital media opportunities us to use new and emerging technology and tactics
  
  Analytics
  - Approach all aspects of business with a data-centric attitude and base decisions on insight and analytics
  - Execute digital strategy in conjunction with insights to constantly optimise toward performance
  - Rely on the use of site analytics platforms (GA) and clients CRM to develop insights and understand prospect browsing behaviour
  - Understand existing audience data and develop segmentation and profiling of prospects to improve media targeting
  - Understand industry attribution models using GA and 3rd party ad serving tools like DCM
  - Manage relationships & consult internal stakeholders
  - Effectively communicate planned and executed digital strategies/tactics to the account management team
  - Support the creative production unit to improve the quality of UI & UX
  - Work with marketing team to shape the on-going SEM, digital video, paid social and display strategy