Product Marketing Manager (FMCG)ID:60492
60,000 THB ~ 80,000 THBSamutsakorn-SamutsongkramOver 3 months agoOverview
Salary
60,000 THB ~ 80,000 THB
Industry
Trading(Food), Manufacturing(Food)
Job Description
- Build on product messaging that sets new products apart from others in the market to give them a unique selling point
- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
- Plan and participate in the launch of new services and products which involve several different departments
- Brief the press and PR teams about new products
- Take part in presentations
- Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
- Review inventory levels and ensure product availability
- Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
- Use market research data to establish product pricing
- Create content such as case studies, videos, website copy and blog posts
- Speak and present about products to both external and internal audiences
- Test new goods and products
- Propose and keep within a budget
- Research competitor offerings
- Recruit and develop a team of product marketing executives
Qualifications
Requirement
*Must*
- Bachelor’s degree in marketing, communications or related field.
- Previous experience as an online marketing manager.
- In-depth knowledge of digital marketing techniques.
- Experience with social media networking and advertising.
- Knowledge of digital marketing tools, SEO best practices, and brand exposure techniques.
- Excellent communication skills.
- Advanced project-management skills.
- Knowledge of the latest technology and trends within the industry.
- Good interpersonal skills.
*Advantage*
- Able to communicate in Chinese
- Experience in identifying trends and new productsEnglish Level
Level 3 - Business Level
Other Language
English
Additional Information
Benefit
Attractive salary and benefits
Working Hour
8.00 ~ 17.00
Holiday
Normally, they work on Sat, but this position can negotiate.
Job Function