Overview

• Salary

  40,000 THB ~ 50,000 THB

• Industry

  Retail, Hospitality/Tourism&Leisure, Food & Beverage

• Job Description

   Key person on our team for development of new Food & Beverage brands and products
   Plays a leadership role in setting marketing objectives, strategies and business principles by providing guidance to business team in identifying and articulating key business issues and knowledge gaps, and in finding opportunities for the assigned brands.
   Provides complete marketing research project support to assigned brands through identification of appropriate research objectives and directing resources in executing projects against same. Leads more strategic, complex research.
   Ensures proper focus and prioritization of marketing research resources against assigned brand needs and help ensure that the right “team” resources from other functions are brought to bear on brand needs.
   Provide direction to enhance effectiveness and impact on team/business. Guides issue and project prioritization.
   Ensures that marketing conclusions and recommendations for all research conducted are clearly communicated, bringing the research conclusions of studies directly to bear on the marketing issues and opportunities. Shares responsibility with Brand Manager for recommendations regarding business decisions on individual brands.
   Develops and articulates new consumer insights and ensures learnings are understood by the team. Participates in identifying the strategically valuable consumer.
   Demonstrates ownership of brand and credible business sense. Uses this business knowledge and strategic thinking ability to help direct the interpretation, use, and implications of consumer, marketplace, competitive and environmental information to improve business decisions and knowledge base for future strategic planning.
   Assesses the health of the brand via in-market volume, franchise behavior, attitudes, and quality measures, recommending appropriate courses of action. Interprets and integrates marketing mix and other analytics into recommendations.
   Provides input into the development of new, improved and/or more cost effective marketing research tools, methods, and process and provide leadership in bringing this new knowledge to bear on the company’s business and decision making.
   Contributes to learning outside of defined role on brand team (eg. Cross divisional projects, Research best practices, etc.)